FAQ page or FAQ chatbot
Every business should have an FAQ page. The question is whether to put a chatbot in front of it.
What the static page does well
- Costs nothing to run.
- Readable by search engines and answer engines.
- Fine when the list is short and customers actually read it.
Where it fails
- Customers ask in their own words and do not scan twenty headings for a match.
- The page cannot tell you which questions it failed to answer.
- Answers that depend on combining two entries stay hidden.
What the chatbot adds
- Matches the customer's phrasing to your content, instead of making them do it.
- Reports the questions it could not answer. Your FAQ starts improving from real demand.
- Draws on all your documents at once: FAQ, policies, price lists.
The honest answer
Keep the page, add the chatbot when repeat questions cost you real time. The chatbot should be grounded in the same documents, so there is one source of truth.
FAQ Plus turns the documents you already have into that chatbot, with unanswered questions emailed to you.